I served as Creative Director of Underclub, a premium lingerie subscription company. In the early stages, I created the two color and single color logos, as shown on the packaging below. My main focus was social media which I concepted, photographed, edited and wrote. My Thursday #undies #inspiration series ended up inspiring some of our brands to do something similar.
Because it was a startup, my role extended far beyond that of CD and I found myself planning events, photographing underwear, packing up monthly subscriptions and even making underwear cookies.
REWS is an internal Google group (standing for Real Estate and Workplace Services) for which I am the communication team's lead designer.
Google ran an internal program (go/H20) that encouraged people to hydrate for their health and to do so sustainably. I designed a full campaign which began with logo design and included web banners, table tents, door clings, screen ads and shuttle stop signage.
Google has donated a free shuttle service to the people of Mountain View. Every quarter, I design a poster for community events that goes on the back of the shuttle.
The account started with me as the sole art director, but as our project scope and budgets expanded, I began overseeing a team of designers to work on multiple projects. After a successful first year, more groups within REWS wanted to work with our team and doubled our budget for the next year.
Google Express needed a refresh of their newbie onboarding series. We had to create dynamic modules and develop a more effective campaign, but use existing imagery. I also coordinated a scrappy photoshoot to show Google Express that new imagery could significantly improve the emails and that Epsilon could manage the shoots. That option wasn't within their scope or timeline, but demonstrated our capabilities.
This email series had a clickthrough rate double of the previous onboarding series.
Creative director: Armando Ani, Senior Art Director: Caroline Cahill Canty, Copywriter: Julie Vree
After helping with the Samsung TV social pitch, I concepted and executed various posts for Facebook.
After winning the Goody new business pitch, my team and I helped launch several new products as well as an entirely new line extension of heat products. We wanted to make these stand out from other hair spots and successfully did that through the use of different shooting and editing techniques.
Responsible for concepting, editing and retouching.
ACD Copy - Emarie Bell, ACD Art - Jessica Briggi
The Maybelline 2010 Calendar was a promotional piece sent to Maybelline PR representatives across the globe. These posters play with the scale of the products and create big, bold images with strong makeup statements. Each 27"x36" poster folds down to a 9" square with a closeup image or logo. Four different versions of the cover and back cover were sent featuring different models.
Responsible for concepting, on set art direction and overseeing retouching.
Creative director - Brian O'Reilly, Art Director - Caroline Cahill
This project won a Gold NY Addy Award in 2010.
After repurposing the same footage for 10 years, Lindt USA asked us to rexamine the world of their Master Chocolatier, woman experiencing the chocolate and the chocolate itself. The result was a spot that was so well received that the Lindt clients decided to run it worldwide. For an extra laugh, check out our BTS video. The awkward biter at :19 is me.
Responsible for concepting, on set art direction, editing and post production.
Creative Directors - Brian O'Reilly and Michael Jordan, Art Director - Caroline Cahill
In the early days of Pinterest, Patrón Tequila was hesitant to jump on board. Our team felt strongly enough about it that we brainstormed a concept - Patrón Brunch - and pulled together a bare bones photoshoot in which I served as art director, prop stylist, photographer and photo editor. We also repurposed imagery the clients already had and showed them how we could package them as new boards. The client loved the idea and we went on to shoot several more (and more legit) concepts including a picnic.
Responsible for concepts, art direction on set, photography, image selection and retouching.
Creative Director - Troy Benton
To commemorate their 2012 World Series Championship, the San Francisco Giants created a fan jewelry collection. I designed the website, POS pieces, billboards and posters. I also shot and retouched the lifestyle imagery.
Creative director - Troy Benton
Intel's Facebook and Twitter pages feature smart and interesting content. Intel also has a Facebook page geared specifically at the likes and needs of developers.
Creative Director - Eujin Hong, AD - Caroline Cahill
The three largest global Maybelline mascara launches of 2010 (Falsies) and 2011 (One by One and Hypercurl[Asia]). Each had multiple corresponding print ads.
The :30 TV spots are below with shorter spots for the ancillaries.
Responsible for concepting, on set art direction, editing and overseeing retouching.
Copywriter for Falsies and One by One - Emarie Bell, Copywriter/Creative Director Copy for Hypercurl - Alison Gould. Creative Director - Brian O'Reilly
I have been commissioned to design t-shirts, patches, fanny packs and more for various charities and sports teams. They often feature illustration and fun type placement.