I served as Creative Director of Underclub, a direct to consumer premium lingerie subscription company. In the early stages, I created the two-color and single color logos, as shown on the packaging. My main focus was social media which I concepted, photographed, edited and wrote. My Thursday #undiesinspiration series ended up inspiring some of our brands to do something similar.

 
underclub_cookies

Because it was a startup, my role extended far beyond that of CD and I found myself planning events, photographing underwear, packing up monthly subscriptions and even making underwear cookies. 

Creative Director - Caroline Cahill Canty

underclub_logo_branding